SCREENAGING

ABOUT

Fashion-forward brand offering statement pieces for the teenagers of the digital age.

OBJECTIVES

Build a trendy clothing brand on par with competitors.

APPROACH

🪄 Cultivate a distinct brand identity by designing a logo and merchandise designs, selecting brand colors, and developing a brand voice and personality.

🎨 Design a Shopify website using trend-conscious design elements.

💻 Craft a marketing and product development strategy by analyzing high-growth competitors’ paid ads, influencer collaborations, organic social media content, SMS, and email campaigns.

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