
SCREENAGING
ABOUT
Fashion-forward brand offering statement pieces for the teenagers of the digital age.
OBJECTIVES
Build a trendy clothing brand on par with competitors.
APPROACH
🪄 Cultivate a distinct brand identity by designing a logo and merchandise designs, selecting brand colors, and developing a brand voice and personality.
🎨 Design a Shopify website using trend-conscious design elements.
💻 Craft a marketing and product development strategy by analyzing high-growth competitors’ paid ads, influencer collaborations, organic social media content, SMS, and email campaigns.
